SOC 213: SOCIOLOGY OF MASS COMMUNICATION

MicrophoneTopic: The Production, Distribution and Reception of Culture

 

What is cultural production?

Production of Culture, using Paul Hirsch (1972), is a systematic dissemination of ideas (Culture) from the creator (technical subsystem) through cultural object(Records, Low Budget Films, Popular Books) with the aid of managerial and institutional subsystem (organization and Media respectively) to the consumer for the purpose of creating effect in them (consumer). Continue reading “SOC 213: SOCIOLOGY OF MASS COMMUNICATION”