HISTORY OF ADVERTISING IN NIGERIA SINCE 1960 TILL DATE

aDVERTINTRODUCTION

 

It will be as making effort to uproot a tree through the leave instead of digging round the base if history of advertising is discussed only from 1960 till date without discussing its origin. In the subsequent paragraphs the brief history of advertising will be discussed and furthermore its history in Nigeria from independence till date.

 

HISTORY OF ADVERTISING

 

Advertising is as old as mankind. The desire to advertise seems to be the urge of every man. Men and women are born with the desire to let others know what they have to sell or give in order to obtain some personal gain. Therefore advertising is innate.  Advertising has been around for almost 2500 years. In Biblical history, we can safely say that the first advertising began when the serpent advertised the qualities of the forbidden fruit to Eve and she subsequently advertised the same fruit to her husband, Adam. It appears that advertising has been with man for many years, although Continue reading “HISTORY OF ADVERTISING IN NIGERIA SINCE 1960 TILL DATE”