AAUA Announce 1st Semester 2017/2018 Registration Deadline

This is to inform all students of Adekunle Ajasin University, Akungba-Akoko (AAUA) that, Senate had at its 145th Regular Meeting held on Wednesday,26th April, 2017, decided that registration exercise for the First Semester, 2016/2017 Session shall end on Thursday, 1 1 May, 2017 and consequently, the edu-portal shall be closed at midnight of that day. Continue reading “AAUA Announce 1st Semester 2017/2018 Registration Deadline”

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MAC 211: PUBLIC SPEAKING

Basic Outlining

An outline presents a picture of the main ideas and the subsidiary ideas of any subject. Some typical uses of outlining are: a class reading assignment, an essay, a term paper, a book review or a speech.  For any of these, an outline will show  a basic overview and important details. Continue reading “MAC 211: PUBLIC SPEAKING”

HISTORY OF ADVERTISING IN NIGERIA SINCE 1960 TILL DATE

aDVERTINTRODUCTION

 

It will be as making effort to uproot a tree through the leave instead of digging round the base if history of advertising is discussed only from 1960 till date without discussing its origin. In the subsequent paragraphs the brief history of advertising will be discussed and furthermore its history in Nigeria from independence till date.

 

HISTORY OF ADVERTISING

 

Advertising is as old as mankind. The desire to advertise seems to be the urge of every man. Men and women are born with the desire to let others know what they have to sell or give in order to obtain some personal gain. Therefore advertising is innate.  Advertising has been around for almost 2500 years. In Biblical history, we can safely say that the first advertising began when the serpent advertised the qualities of the forbidden fruit to Eve and she subsequently advertised the same fruit to her husband, Adam. It appears that advertising has been with man for many years, although Continue reading “HISTORY OF ADVERTISING IN NIGERIA SINCE 1960 TILL DATE”

SOC 213: SOCIOLOGY OF MASS COMMUNICATION

MicrophoneTopic: The Production, Distribution and Reception of Culture

 

What is cultural production?

Production of Culture, using Paul Hirsch (1972), is a systematic dissemination of ideas (Culture) from the creator (technical subsystem) through cultural object(Records, Low Budget Films, Popular Books) with the aid of managerial and institutional subsystem (organization and Media respectively) to the consumer for the purpose of creating effect in them (consumer). Continue reading “SOC 213: SOCIOLOGY OF MASS COMMUNICATION”